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Samantha Akello – Marketing Officer, Koudijs Uganda

Samantha Akello joined De Heus on 1st October 2024 as Marketing Officer for Koudijs Uganda. She is a skilled marketing and communications professional with a strong foundation in economics. She studied Economics at Makerere University and is currently pursuing a Diploma in Professional and Digital Marketing with the Chartered Institute of Marketing (CIM), UK. With an exceptional background in sustainability, clean energy, the food & beverage industry, and hospitality, Samantha has a deep understanding of influencing consumer behavior and creating meaningful connections.

Zero measurement: the starting point for reducing our carbon footprint

By 2050 the global population will have grown to 9.8 billion people. Producing enough safe, healthy, and affordable food for this growing population will lead to a 56 percent increase in the global demand for food and an increase of nearly 70 percent for animal-based foods.

Nutritionist Aqua

Soraya Vedana – Marketing Manager

Soraya Vedana is a native of Campinas (SP) and currently holds the position of Marketing Manager at De Heus Brazil. With over 15 years of professional experience, Soraya is a strategic leader with extensive expertise in digital marketing, communication, and audiovisual production. Her work is vital to expanding De Heus's presence in Brazil, spearheading campaigns and initiatives that drive the company’s growth in the competitive animal nutrition industry.

Chris Prinsloo - Sustainability Officer

As the Sustainability Officer at De Heus South Africa, Chris Prinsloo brings a diverse set of experiences to the role. He has worked in a range of industries, including energy, feed milling, fast-food franchising, and human resources. Starting at North-West University in Potchefstroom, South Africa, in the Faculty of Economic Sciences, Chris moved into the Fast-Moving Consumer Goods (FMCG) sector, beginning as a depot manager and rapidly progressing to senior management roles. He became the General Manager, overseeing 47 fast-food franchise units in South Africa and Zambia, and achieving notable outcomes in areas such as operational efficiency, cost reduction, customer satisfaction, and regional expansion. In 2019, Chris joined De Heus South Africa as the National Customer Service Coordinator, concentrating on enhancing customer experience and operational efficiency. He was quickly promoted to the position of Sustainability Officer.

Developing programmes to reduce greenhouse gas emissions

To combat global climate change, it’s important to reduce the greenhouse gas emissions of feed and food production. Not least because global warming has an enormous impact on agriculture throughout the world. At De Heus, we are committed to implementing programmes that aim to create emission reductions in feed production and food supply chain. Leading these programmes is Stefan van den Bogaard, Group Director Technology & Investments. He tells us about De Heus’s strategies to reduce the company’s global carbon footprint and how De Heus’ local expertise is generating new ideas for sustainable solutions.

Achieving local impact as a supplier of animal feed

The strategy of De Heus is twofold. In several countries De Heus has its own operating companies and factories, in other countries De Heus supplies the local market through Koudijs, its export organisation. Koudijs’ position as an animal feed supplier brings its own unique characteristics to supporting customers, says Harry Schimmel, Sales Manager for the African and the Middle Eastern markets. Having worked and lived in both Ethiopia and Myanmar for several years, he can share more about Koudijs’ role in developing countries.

Our Global Green Goals, sowing the seeds for future generations

At De Heus Animal Nutrition we are committed to working together with suppliers, customers, business partners, industry organizations and other stakeholders towards more sustainable supply chains, providing safe, healthy, and affordable food for a growing world population.

Paul Spoelder - Grain Purchaser

As raw materials purchaser, Paul Spoelder is responsible for the basis of De Heus’s products. To be able to take the right decisions at the right moment, he needs to know the market inside out. It's the complexity of the market which he loves. All his work is about gathering knowledge. He may be purchaser, but he doesn't do much purchasing. He reads all the articles, reports and discussions that can indicate market movements and enable him to act at the right moment. The best batch for the best price.

A surprising source of sustainable ingredients

A third of all food for human consumption in South Africa is never consumed. This food usually ends wasted in landfills. By law, food that has not been sold before its expiration date is no longer suitable for human consumption. This forces bakeries in South Africa to take back any bread that has reached the end of its shelf life in the supermarket. De Heus saw a unique opportunity to use the valuable nutrients of this bread and prevent them from going to waste.