Luciano Alvarenga – Ruminants Commercial Manager
Born in Lavras, in the southern region of Minas Gerais, an Animal Scientist with a master’s degree in animal nutrition from the Federal University of Lavras (UFLA), Luciano Alvarenga grew up immersed in his family’s tradition of cattle farming and coffee cultivation. With a 25-year career in the market, he has gained solid experience working across the Southeast, Midwest, and, more recently, the South of Brazil – building a strong trajectory focused on contributing to animal production and generating value in the field through close relationships with producers and industries, always seeking strategic partnerships.
Currently, Luciano serves as the Ruminants Commercial Manager at De Heus Brasil, a position he has held since 2016. With a background in leading animal nutrition companies – and nine years of contributions within De Heus – he has participated in pioneering projects throughout the country, especially over the last six years in the Southern region. His mission goes beyond commercial leadership; he also plays the role of a key connector between technical, industrial, and sales areas, always attentive to customer needs and emerging business opportunities.
De Heus aims to deliver a personalized approach tailored to the specific needs of producers and their regions, while prioritizing transparency and commitment in long-term relationships. These values have guided me since the beginning of my career and are what I also look for in the professionals who join my team. We work with responsibility and passion for what we do, bringing the best of our brand to the field.
Luciano Alvarenga
Ruminants Commercial Manager, De Heus Brasil
Technology with purpose and transformative results
Among the most memorable moments in his career, Luciano highlights his role in the development and implementation of the MUB (Low Moisture Blend) technology in Brazil. The project, which involved several departments within the company, aimed to establish an innovative product in De Heus’ portfolio and expand its acceptance and commercialisation nationwide.
“Joining De Heus with the challenge of introducing the most innovative bovine supplementation technology in Brazil was a true turning point. We had support from multiple departments, which clearly showed how internal collaboration is essential to achieving great results. Today, seeing MUB firmly established in the field is a source of immense pride,” he adds.
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Nicole Rouffaer
Group HR Business Partner
A culture of growth and mutual trust
For Luciano, what makes working at De Heus truly rewarding is its organisational culture – one that values a healthy work environment, cross-functional dialogue, and the empowerment of its people. In 2023, he led a strategic partnership project for feed production, which enabled De Heus to get closer to end consumers in key areas of southern Brazil. The initiative was implemented in 2024 and reflects his strategic mindset and strong regional articulation developed throughout his journey at the company.
“What motivates me most is knowing that the company genuinely trusts its people, understands market demands, and provides space for us to grow. The technical structure, products, concepts, and commitment to the client make De Heus a unique place for those who want to make a real impact in this sector.”
Team building and mutual recognition
“Leadership satisfaction goes beyond delivering results – it lies in developing people, identifying and recognising talents, and creating an environment of trust and growth. Building the future of De Heus together is what drives me every day,” he affirms.
I’m very proud to have been recognised by my team in the most recent GPTW (Great Place to Work) surveys. The De Heus certification is a milestone for all of us, but what makes this recognition even more meaningful is the direct feedback received from our teams. Knowing that my leadership is valued by those who walk alongside me every day confirms that I’m on the right path – leading with purpose, active listening, and a continuous drive to improve. Being seen as a good leader by your own team is, without a doubt, a source of pride and great satisfaction.
Luciano Alvarenga
Ruminants Commercial Manager, De Heus Brasil
World-class Workplace
We are extremely proud that De Heus was awarded the World-class Workplace label for 2024-2025. At De Heus you work in an environment where the employee is central.
