Marketing Week 2024

Rethink. Reimagine. Redefine.

Share your travel plans More about the programme

Marketing Week 2024

Our upcoming Marketing Week starting at May 26 is a pivotal moment. Our theme – Rethink. Reimagine, Redefine. – signals a time for introspection, inspiration and a bold ambition for positive change. The continuously evolving marketing landscape demands that we redefine our approach and continuously evaluate and challenge conventional strategies.  

We are fortunate to have such a diverse and talented team coming together. The collaboration of 16 business units presents an extraordinary opportunity to harness our collective insights and forge a path towards a more impactful future. 

  • RETHINK.
  • REIMAGINE.
  • REDEFINE.

Our stay

We'll be staying at the Hotel Haarhuis in Arnhem (Stationsplein 1) from Sunday, May 26th, to Thursday, May 30th.

Questions you want answered

GOOD TO KNOW AND NICE TO KNOW!

Our hotel is strategically located directly across from Arnhem Station, providing easy access for our guests. Notably, there is a direct train connection between Schiphol and Arnhem every hour, offering a hassle-free and scenic journey.

Upon reviewing your travel itinerary, we would be happy to assist in coordinating transportation options that best suit your needs. If you prefer the convenience of a pickup service, please let us know your arrival details, and we'll make the necessary arrangements.

Alternatively, if you enjoy the flexibility of traveling independently, we can assist in securing your train ticket for a direct journey from Schiphol to Arnhem. Let us know your preference, and we'll ensure your stay begins with a smooth and comfortable arrival.

The atmosphere is informal. Wear what makes you feel comfortable. Please note that we will walk from the hotel to nearby restaurants several times for shared dinners.  

In case of any dietary requirements pleasae let us know upfront through the form at the bottom of this page. We will take this into account when arranging the shared dinners. 

We are excited to share that during our event we will bring together a diverse and dynamic group of marketing professionals. With representation from 16 different business units, alongside our dedicated global marketing team, we anticipate a vibrant exchange of ideas and insights.

The collective presence of approximately 30 marketers promises a unique blend of cultural perspectives, industry expertise, and innovative strategies. This diverse assembly reflects our commitment to fostering a global network and creating a collaborative environment.

We'll be staying at the Hotel Haarhuis in Arnhem (Stationsplein 1) from Sunday, May 26th, to Thursday, May 30th.

Its central location ensures ease of travel, especially from Schiphol Airport. Our hotel is strategically located directly across from Arnhem Station, providing easy access for our guests. Notably, there is a direct train connection between Schiphol and Arnhem every hour, offering a hassle-free and scenic journey.

Upon reviewing your travel itinerary, we would be happy to assist in coordinating transportation options that best suit your needs. If you prefer the convenience of a pickup service, please let us know your arrival details, and we'll make the necessary arrangements. Alternatively, if you enjoy the flexibility of traveling independently, we can assist in securing your train ticket for a direct journey from Schiphol Airport to Arnhem. Let us know your preference, and we'll ensure your stay begins with a smooth and comfortable arrival.

 

You can find the structure of the marketing week with you and the pre-work that needs to be done. Discover our full programme

In anticipation of our Marketing Event, we  introduce the De Heus Marketing Framework: a
guiding tool for our value creation process in which all challenges, solutions and services
come together. A tool that will help and guide us in the upcoming weeks and serve as a
foundation to support the development of your team and its capabilities going forward.

Learn more about the framework
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Marketing Week 2024