Share inspiration and practical tips


In June 2011 Joost started working at De Heus Animal Nutrition with great pleasure. De Heus marketing transforms from a marketing support role to a role in which marketing gives guidance to value creation for our customers. With a customer centric mindset, the focus is on developing amazing customer experiences, which is the key to improve the customer lifetime value. Nowadays digital opportunities are embraced to get a better understanding of customers’ needs and enable us to improve conversations with them. Better conversation for supporting the customer acquisition and retention process. He looks forward to meet you all at Marketing Exchange Live! To share experiences, to inspire each other for taking the next step in increasing your customer (lifetime)value.


Lis joined De Heus February 2020 as marketing manager with the premixes & specialties team. She enjoys developing strategies that ensure customers are served with solutions that help them succeed in their markets. She comes with experience of both working in a B2C as well as in a B2B environment in a wide variety of roles. She is at her best in a team oriented, ambitious and innovative culture where things are not fully organized and clear yet. Working together to bring clarity, solutions and implement go-to-market plans. When not at work she enjoys spending time with her husband and two daughters relaxing, reading or being outside to walk, cycle or garden.


Martijn has been working for De Heus since July 2019. As part of the global marketing team he is responsible for implementing the digital marketing strategy, optimization digital marketing activities and supporting the business units on the digital domain. Martijn is responsible for the re-platforming of the current content management system (CMS) to a new digital experience platform (DXP) for all De Heus websites. With this new DXP the De Heus marketeers will be able to create strong digital connections and conversations with our (potential) customers. In his spare time he loves to be outdoors for a game of soccer, a run or goes cycling and he loves to travel as well.


As Group e-Business Manager, Martijn helps Business Units to translate new Digital innovations into tangible solutions which can be used to improve their commercial results. To structure all these innovations he has set up a Farmer Engagement Platform which consist of repeatable solutions allowing colleagues to swiftly embrace new possibilities without going through the re-inventing the wheel process. All solutions have one thing in common, providing our customers the most personalized experience as possible. And therefore we need to turn Data into Insights. That’s exactly the kind of puzzle Martijn likes to make. The outcome can be solution in the realm of Marketing Automation, e-Commerce, CRM or Smart Farming.


Shari has been working for De Heus since November 2019. She is responsible for the renewed internal communication platform: De Heus Inside. In addition, she is developing a content strategy and creating and optimizing textual and visual content. She structurally contributes to strengthening the (inter)national reputation of De Heus by telling beautiful and inspiring stories in a constant and inspiring way. When she is not writing stories or editing content, she coaches people to the best version of themselves within the field of nutrition, recovery, behavior and training. In her free time she loves to play (board)games.


In a world constantly evolving, our program is designed to ignite inspiration and foster groundbreaking ideas that challenge the status quo. Join us on a journey that transcends traditional boundaries, embrace innovation, redefine norms, and rethink the possibilities within the dynamic realm of marketing.